Christianity Today Book of the Year Award In our post-Christian context, public life has become markedly more secular and private life infinitely more diverse. Yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open, interested and needy for spiritual insight when increasingly most people are not. Our urgent need, then, is the capacity to persuade--to make a convincing case for the gospel to people who are not interested in it. In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians have often relied on proclaiming and preaching, protesting and picketing. But we are strikingly weak in persuasion--the ability to talk to people who are closed to what we are saying. Actual persuasion requires more than a one-size-fits-all approach. Guinness notes, "Jesus never spoke to two people the same way, and neither should we." Following the tradition of Erasmus, Pascal, G. K. Chesterton, C. S. Lewis, Malcolm Muggeridge and Peter Berger, Guinness demonstrates how apologetic persuasion requires both the rational and the imaginative. Persuasion is subversive, turning the tables on listeners' assumptions to surprise them with signals of transcendence and the credibility of the gospel. This book is the fruit of forty years of thinking, honed in countless talks and discussions at many of the leading universities and intellectual centers of the world. Discover afresh the persuasive power of Christian witness from one of the leading apologists and thinkers of our era.
"Os Guinness's books have been invaluable for the Christian church for decades. A great deal of what I know about communicating the faith in modern times I learned from him. This book does not disappoint. Unlike most books on apologetics, it addresses the actual dynamics of conversation and persuasion--as well as providing an unusually comprehensive range of accessible and useful arguments and appeals for the truth of Christianity. I highly recommend it." Tim Keller, Redeemer Presbyterian Church, New York City
"In a battle of ideas, unlike a battle between nations, the goal is not to vanquish the opponents but to win them. Making that challenge even more difficult is that oftentimes, what we win them with is what we win them to. The art and science of dialoguing and debate must bring together the message and the method in concert. No one does this better than my colleague Os Guinness. For years I have benefited from his incisive thinking and carefully studied presentations. Here, he wisely observes that 'Our urgent need today is to reunite evangelism and apologetics, and make sure that our best arguments are directed toward winning people and not just winning arguments.' I am thrilled to see his unique thinking on these crucial subjects, co-extensive with a lifetime of doing apologetics. It is a must-read for anyone interested in engaging the skeptic or seeker. Few thinkers today rise to the level that Os does, even as he plumbs the depth of vital issues in defense of the historic Christian faith." --Ravi Zacharias, author and speaker
"Here Os Guinness is ringing the bell that must be heard. Christian abandonment of evangelism, apologetics and discipleship, in a cynical age, is deeply serious. Social justice isn't enough. We simply must quickly recover the art of persuasion that loves and awakens souls. The world, deaf as it may at times seem, is dying for good news. Dr. Guinness shows us the brilliant 'advocacy of the heart' that wins not just arguments but, far more importantly, people. The gospel, Os reminds us, is the highest form of love. The best news. And the only hope for a world awaiting its redemption." --Kelly Monroe Kullberg, editor, Finding God at Harvard, founder, The Veritas Forum
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