Rewire The Way You Work To Succeed In The Consumer Revolution. TODAY'S BIGGEST TRENDS--the mobile web, social media, gamification, real-time--have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever-expanding "egosystem," in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging--and they're changing the very foundation of business.
"The End of Business As Usual" explores each layer of this complex consumer revolution that is changing the future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
"The End of Business As Usual" will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include: Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences. Consumer influence is growing, and businesses can use this to their advantage. Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers. Create a culture of change to earn trust, influence, and significance among connected customers.
Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance. (Publisher)
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