Mastering the Art and Discipline of Business Narrative. This revised and updated edition of the bestselling book "A Leader's Guide to Storytelling" shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains "how" you can learn to tell the right story at the right time.
Stephen Denning has won awards from "Financial Times" and The Innovation Book Club. Here he offers a hands-on guide to unleash the power of the business narrative, and shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change.
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