Principles and Practices for Business as Mission. Business as mission (BAM), an emerging concept and developing ministry, has drawn fascination in missions and business circles. BAM embodies the practice of using business appropriately and strategically, while also accomplishing missional purposes. Though the term is ubiquitous in mission circles, there is disparity between its meaning. There has been much theoretical discussion about BAM but far less research accomplished on how it works out in practice. 'The Missional Entrepreneur' takes an in-depth look at it with an eye to show the most effective principles and practices of this movement.