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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Publisher: Little Brown
Format: Paperback
Categories: Business As Mission
Item: 0316346624
On Hand: 0
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. (Publisher)
| ISBN | 0316346624 |
| ISBN 13 | 9780316346627 |
| Weight | 0.72 |
| Year | 2002 |
| Pages | 304 |
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