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The Tipping Point (Audiobook)
Author: Malcolm Gladwell
Publisher: Hachette Audio
Format: Audiobook CD
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Item: 1600240054
On Hand: 1
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How Little Things Can Make a Big Difference. The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth. Unabridged 8 CDs (read by the author)
Product Type | Audio |
ISBN | 1600240054 |
ISBN 13 | 9781600240058 |
Weight | 0.6100 |
Date Available | 2007-04-04 |
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